Bandoeng’22 is proud to announce its launch in France through The Avant Gardists (TAG), the innovative specialty spirits platform of La Maison du Whisky (LMDW).

Starting now, Bandoeng’22 Pandan Liqueur is available to the French market through one of the country’s most respected premium spirits networks, opening the door to France’s dynamic cocktail scene and growing interest in Asian-inspired flavors.

A New Step for Bandoeng’22 in Europe

France has become one of Europe’s most exciting cocktail markets, with cities like Paris, Lyon and Marseille seeing strong growth in modern cocktail bars, high-end hospitality concepts and experimental drink programs. Bartenders are increasingly exploring international ingredients and layered flavor profiles, while consumers are becoming more open to premium craft spirits with authentic stories and cultural roots.

For Bandoeng’22, this makes France a natural next step.

Crafted in Schiedam, The Netherlands, Bandoeng’22 Pandan Liqueur combines Asian flavor inspiration with Dutch distilling precision. Its signature profile, built around pandan and supported by spices such as cardamom, cinnamon, nutmeg and cloves, has made the liqueur increasingly popular among bartenders looking for new ways to create tropical, dessert-style and food-friendly cocktails.

Partnering with La Maison du Whisky

The Avant Gardists is the forward-thinking platform of La Maison du Whisky, dedicated to emerging spirits brands, innovative categories and modern drinking culture.

Founded in 1956, La Maison du Whisky is widely regarded as one of France’s leading premium spirits importers and distributors, with deep connections throughout the country’s specialist retail and hospitality sectors. Through TAG, the company focuses on brands that bring originality, craftsmanship and new flavor experiences to the market.

The partnership represents an important milestone for Bandoeng’22 as the brand continues its international expansion across Europe and beyond. Visit the webshop here.

Asian Flavors Continue to Grow in Cocktails

Across Europe, Asian ingredients and flavor profiles continue to influence both gastronomy and cocktail culture. Ingredients such as yuzu, matcha, sesame and pandan are increasingly appearing on cocktail menus, particularly in modern bars that combine culinary inspiration with creative mixology.

Pandan itself has gained global attention among bartenders for its unique aromatic character, often described as floral, vanilla-like and slightly nutty when used in desserts and drinks.

Bandoeng’22 was developed specifically with this modern cocktail movement in mind: versatile behind the bar, highly mixable and suitable for everything from tropical serves and highballs to sophisticated signature cocktails.

Looking Ahead

With its arrival in France, Bandoeng’22 looks forward to collaborating with French bartenders, restaurants and hospitality professionals who are exploring new flavor directions and modern Asian-inspired cocktail experiences.

The launch marks another step in sharing “The Emerald Green of Asia” with cocktail communities around the world.