Bandoeng’22 Pandan Liqueur is now officially available in Denmark through a new distribution partnership with Bastard Spirits. From May 1st, the brand will be actively introduced to the Danish market, with a strong focus on Copenhagen and its surrounding hospitality scene.
From online availability to active market approach
Previously, Bandoeng’22 was available in Denmark through the online platform Bemakers. While this provided access to the market, it lacked the local activation needed to build a brand in the on-trade.
With the transition to Bastard Spirits, Bandoeng’22 shifts to a more focused and active distribution model. Through their local presence and dedicated sales team, Bastard Spirits will bring the product directly to bartenders, venues, and buyers across Copenhagen and beyond.
A strong partner in Copenhagen’s on-trade
Bastard Spirits has quickly built a reputation as a premium-focused boutique distributor in the Nordic region. The company specializes in curated, high-quality spirits and has strong connections within Copenhagen’s bar and restaurant community.
This makes them a relevant partner for introducing distinctive products like Bandoeng’22, where education, tasting, and storytelling play a key role in adoption.
Strategic fit with Asian-inspired portfolio
Bastard Spirits already works with a number of brands that bring unique and international flavor profiles to the Nordic market. The addition of Bandoeng’22 Pandan Liqueur further strengthens this direction.
The team has indicated that Asian-inspired products are an important part of their portfolio, and that Bandoeng’22 will be positioned as a focus brand, actively presented to both existing clients and new accounts.
Building the pandan category in Denmark
With Danish consumers increasingly open to new taste experiences, the timing for pandan is strong. Bastard Spirits will actively introduce Bandoeng’22 through tastings, events, and direct engagement with bartenders and venues.
The focus will be on demonstrating versatility behind the bar, from accessible long drinks and highballs to more complex cocktail applications, while positioning pandan as a distinctive and relevant flavor within modern mixology.
Available now
Bandoeng’22 Pandan Liqueur is now listed in the Bastard Spirits portfolio and available for order in Denmark, click here.
Bartenders and bars in Copenhagen and surrounding areas who want to start working with Bandoeng’22 can get in touch directly with Bastard Spirits via this link.
Looking ahead
This partnership marks a clear step forward in the development of Bandoeng’22 in Denmark. With a strong on-trade focus and local activation, the collaboration with Bastard Spirits provides the right foundation to build the brand structurally in the market.
