Why Is Bandoeng’22 Named After Bandung?

For us, Bandung is more than a city in Indonesia. It is a place connected to family roots, stories passed down through generations, and a world of elegance, hospitality, flavour and memory. That is why we chose to name our liqueur Bandoeng’22, using the historic spelling of the city as a tribute to heritage and atmosphere.

The name carries a certain feeling: refined, nostalgic and full of character. It reflects the cultural world that helped inspire Bandoeng’22 and the broader story behind our pandan liqueur.

Where is Bandung?

Bandung is the capital of West Java, Indonesia. The city is known for its cooler climate, beautiful surroundings, lively cultural life and long-standing reputation as one of Indonesia’s most distinctive cities.

For many people with roots in Indonesia, Bandung evokes more than geography. It also suggests style, family history, hospitality and a certain romance tied to an earlier era.

Why do we use the name Bandoeng?

We use Bandoeng because it is the old Dutch spelling of Bandung. That historical spelling gives the name a strong connection to the past and to the Dutch-Indonesian world from which so much of our inspiration comes.

It also gives the brand a distinct visual and emotional identity. “Bandoeng” feels elegant and layered, while still pointing directly to the city that inspired the name.

The story behind the old spelling

The historical spelling Bandoeng was used during the Dutch colonial period. The city’s official development under that name is often linked to 25 September 1810, when Governor-General Herman Willem Daendels moved the Priangan Residency capital from Cianjur to Bandung.

For us, the old spelling is not about looking backwards in a superficial way. It is about recognising a layered history and the family stories, memories and cultural references that continue to live on in the Dutch-Indonesian world.

Why was Bandung called the Paris of Java?

Bandung became known as the Paris of Java because of its cool climate, elegant atmosphere, gardens, fashion culture, Art Deco architecture and vibrant social life. Over time, the city gained a reputation for refinement and creativity that made it stand out within the Indonesian archipelago.

That nickname still resonates today because it captures something essential about Bandung: a city where natural beauty, culture and style come together. This sense of refinement also fits naturally with the world we want Bandoeng’22 to evoke.

Bandung, style and hospitality

Bandung has long been associated with cafés, gatherings, social life and a certain cosmopolitan spirit. That combination of style and hospitality is part of what made the city so appealing and memorable.

For Bandoeng’22, that atmosphere matters. We wanted a name that suggested not only origin, but also experience: something elegant, sociable and rich in story. Bandung offered exactly that.

Bandung and family memory

The city of Bandung lives on in many family stories. For some, it is remembered through childhood recollections, homes, gardens, flavours, celebrations and old photographs. For others, it is connected to the stories told by parents, grandparents, aunts and uncles about a life once lived in or around the city.

That sense of inherited memory is central to the name Bandoeng’22. It reflects how places can remain meaningful across generations, even when they are known as much through storytelling as through direct experience.

What does Bandung have to do with pandan?

Pandan grows throughout Indonesia and has long been used in kitchens for fragrance and colour. In and around Bandung, pandan was part of the wider culinary landscape of gardens, home cooking and traditional food culture.

That connection matters to us because pandan is at the heart of Bandoeng’22 Pandan Liqueur. The city name and the ingredient belong to the same broader world of Indonesian aroma, hospitality and cultural memory.

What Bandung means to Bandoeng’22

For Bandoeng’22, Bandung represents more than a map location. It stands for heritage, elegance, food culture, storytelling and emotional connection. It is part of the inspiration behind our name, our visual identity and the way we talk about flavour and hospitality.

Using the name Bandoeng’22 allows us to honour that world in a modern way. It bridges Dutch-Indonesian heritage with contemporary cocktail culture and gives our brand a name with depth, atmosphere and meaning.

Discover the story behind Bandoeng’22

Bandoeng’22 is inspired by more than flavour alone. It is also inspired by a city, a mood and a cultural memory that continues to resonate across generations. Through pandan, spice and story, we bring a part of that world into the glass.

Discover more about pandan, rempah and the heritage behind Bandoeng’22 Pandan Liqueur.

FAQ: Why is Bandoeng’22 named after Bandung?

Why is Bandoeng’22 named after Bandung?
Bandoeng’22 is named after Bandung because the city holds deep cultural and family meaning, and the brand uses the old spelling Bandoeng as a tribute to that heritage.

What is the old spelling of Bandung?
The old Dutch spelling of Bandung is Bandoeng.

Where is Bandung?
Bandung is the capital of West Java, Indonesia.

Why is Bandung called the Paris of Java?
Bandung became known as the Paris of Java because of its cool climate, gardens, Art Deco architecture, fashion and lively social life.

What does Bandung have to do with pandan?
Pandan grows throughout Indonesia and has long been used in kitchens for fragrance and colour, including in the wider Bandung region. For Bandoeng’22, that makes Bandung and pandan part of the same cultural flavour world.